- To understand the functionalities of the most spread operating and file systems
- To gain basic knowledge of widely used office and document management software
- To get acquainted with tools for work and collaboration management
- Toappraise the online presence and web performance of the business
- To gain basic knowledge about websites creation and management tools (hosting, CMS, HTML, CSS, SEO)
- To understand digital marketing rules and instruments
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- To manage files, and implement basic settings
- To format documents
- To work with electronic spreadsheets including formulas and macros
- To use online file sharing and collaborative tools
- To realise effective and interactive presentations
- To set up a website using Content management systems and basic knowledge of HTML and CSS
- To evaluate the performance of your website and put in place corrective actions using search engine optimization (SEO) procedure
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- To autonomously work with document management software
- To set collaborative instruments able to facilitate the information and document sharing among the staff
- To define your website main structure and keep it updated with new contents and functionalities
- To develop a digital marketing campaign to increase your business visibility and obtain strategical advantages
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