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Topic 9.3. Digital Marketing
Digital skills
Materials for staff trainees
Topic 9.3. Digital Marketing
Open course index
Completion requirements
Click
ICT_9.3 - DigitalMarketing_ff.pdf
link to view the file.
Previous activity
Topic 9.2: Business Intelligence Systems
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Topic 1: ICT Fundamentals
Topic 2: Computer graphics & visualisation
Topic 3: Introduction to programming
Topic 4. Introduction to Software Engineering
Topic 5: Introduction to Artificial Intelligence and Machine Learning
Topic 6: Internet of things and embedded systems
Topic 7: Introduction to Analytics
Students self-assessment for Digital skills
Topic 1: ICT Fundamentals
Topic 2.1: Text formatting
Topic 2.2: Electronic tables
Topic 2.3: Working with Presentations
Topic 3: Tools for business digitalization
Hands on: Sharie a file via the Cloud
Topic 4: Computer graphics & visualization
Topic 5: Development and maintenance of websites
Self-assessment for Module 1: Basic computer literacy and skills
Topic 6.1: Software Engineering
Topic 6.2: Requirements Engineering
Topic 6.3. Introduction to modeling and UML
Topic 6.4. UML Diagrams
Topic 7: Introduction to Artificial Intelligence
Hands-on: Case Study
Topic 8.1: Analytics and Classification of Analytics
Topic 8.2: Business Analytics
Topic 8.3. Big Data and Analytics
Topic 9.1: Enterprise Resource Planning
Topic 9.2: Business Intelligence Systems
Self-assessment for Module 2: Advanced ICT topics
Topic 1: ICT Fundamentals
Self-assement: ICT Fundamentals
Topic 2.1: Text formatting
Topic 2.2: Electronic tables
Topic 2.3: Working with presentations
Topic 2.4: Working with macros
Self-assement: Basic digital skills and tools
Youtube video: Microsoft Word Formatting Masterclass
Youtube video: Simplify Word Document Formatting with Styles
Youtube video: How to use PowerPoint slide master
Youtube video: Learn Macros in 7 Minutes (Microsoft Excel)
Topic 3.1: Cloud platforms
Topic 3.2: Online meetings
Topic 3.3: Social media
Self-assement: Tools for business digitalization
Hands-on exercise: Sharing a file via Google Drive
Reading material: How to Use Hashtags
Topic 4: Computer graphics and visualization
Self-assement: Computer graphics and visualization
Topic 5: Development and maintenance of websites
Self-assement: Development and maintenance of websites
Youtube video: How to Make a Website - Wix Tutorial for Beginners
Youtube video: How To Create A Free Website with Free Domain & Hosting
Reading material: How to Choose the Right CMS Platform
Reading material: Best website builders
Reading material: Creating a website from scratch
Topic 6: Introduction to programming
Self-assement: Introduction to programming
Youtube video: Learn Python - Full Course for Beginners
Youtube video: 10 Python Tips and Tricks For Writing Better Code
Topic 7.1: Software Engineering
Topic 7.2: Requirements Engineering
Topic 7.3. Introduction to modeling and UML
Topic 7.4. UML Diagrams
Self-assessment: Introduction to Software engineering
Introduction to UML and UML diagrams. Tools for drawing diagrams
Agile Models Additional Reading Sources
A Brief Overview of the Scrum Framework (YouTube Video)
Topic 8: Introduction to Artificial Intelligence and Machine Learning
Self-assement: Introduction to Artificial intelligence and Machine learning
Hands-on: AI in Textile, Case study 1
AI Case Study 1 - Fabric Stain dataset
AI Case Study 1 Solution
Hands-on: AI in Textile, Case study 2
AI Case Study 2 - African Fabric dataset
AI Case Study 2 Solution
Free online course: Elements of AI
Topic 9: Internet of things and embedded systems
Self-assement: Internet of things and embedded systems
Reading material: ITU - Overview of the Internet of things
Reading material: The basics of Arduino programming
Online Arduino simulator
Topic 10.1: Analytics and Classification of Analytics
Topic 10.2: Business Analytics
Topic 10.3. Big Data and Analytics
Topic 10.4. Data Visualizations and Analytics
Topic 10.5. Popular Analytics Software tools
Self-assessment: Business Analytics
Analytics Introduction by Oracle (Reading)
Business Analytics Defined by Thomas H. Davenport (Video)
What is Big Data and What is it Used For? (YouTube Video)
The 4 Biggest Trends In Big Data And Analytics Right For 2021 by Bernard Marr (Article and Audio)
What is a Data Visualization and Analytics? (Article and Video)
Popular Analytics Tools Overview and Sources
Topic 11.1: Enterprise Resource Planning
Topic 11.2: Business Intelligence Systems
Topic 11.3. Digital Marketing
Self-assessment: ICT in Enterprise Management
What is Enterprise Resource Planning System? (YouTube Video)
What is Business Intelligence (BI)? (YouTube Video)
What Is Digital Marketing? And How Does It Work? (YouTube Video)
Next activity
Self-assessment for Module 2: Advanced ICT topics
